Press & Media Kit
Independent Canadian dating platform building dignified online connection. Headquartered in St. Albert, Alberta. It runs in a web browser on a phone, tablet, or computer.
Quick facts
| Company | HoopFrog Inc. |
|---|---|
| Founded | 2023 |
| Headquartered | 3-11 Bellerose Drive, Suite 312, St. Albert, AB T8N 5C9, Canada |
| Federal Corporation No. | 1467452-9 |
| Alberta Registration | CAN 2126911664 |
| Brand | DateSteady is an unregistered brand of HoopFrog Inc. |
| Founder | Michael Reed |
| press@datesteady.com | |
| Website | datesteady.com |
| Languages | English, French, Spanish, German, Dutch, Portuguese, Welsh |
| Platforms | Web browser on a phone, tablet, or computer. No Apple App Store or Google Play app. |
Founder bio
Michael Reed is the founder of HoopFrog Inc. He builds and maintains the DateSteady stack end to end - product, engineering, infrastructure, security, and compliance. The platform began after attempts to use traditional dating-platform vendors proved too constrained for what he wanted to build, leading to the in-house development of the LacusCor™ engine that powers DateSteady. He is based in St. Albert, Alberta, with personal roots in Pontypool, Wales.
Media assets
- Primary logo (PNG): /logo-2026.png
- Logo (WebP): /logo-2026.webp
- White / inverted logo: /logo_white.png
- App icon (512×512): /android-chrome-512x512.png
Brand colours
- DateSteady green primary,
#4F2B0C - DateSteady green dark,
#124028 - DateSteady green light,
#4AAB7C
Trademark notice
DateSteady is an unregistered brand of HoopFrog Inc. It is not a separate company, and there is no company called "DateSteady Inc." Please write the name as one word, DateSteady, with a capital D and a capital S, and do not add a trademark symbol.
Editorial lines
Recent news
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Contacts
- Press inquiries: press@datesteady.com
- Partnerships: partnerships@datesteady.com
- Privacy / regulatory (DPO): dpo@datesteady.com
- General: hello@datesteady.com
Boilerplate
DateSteady is an independent Canadian dating platform founded in 2023 and headquartered in St. Albert, Alberta. Built and operated by HoopFrog Inc., it pairs a deep compatibility scoring system with privacy-first encryption, multi-layered identity verification, and a ghosting accountability layer. The platform runs in a web browser on a phone, tablet, or computer. There is no DateSteady app in the Apple App Store or on Google Play. DateSteady supports seven languages and is offered on a free tier with an optional VIP membership. Learn more at datesteady.com.